To achieve the element of surprise: uncountable times we heard this about projecting new products, developing a new commercial or simply gain a predeterminate task.

Marketing speaking, this is commonly called “WOW effect” a sort of mix between appreciation, experience and involvement, that provokes positive reactions far from rational elements.

On all that, it can be added the wonder, another emotion that enables the message to be memorized, creating a memory in the mind of the customer. To rely on the WOW effect can help the brand to build up a solid reputation with a high level of loyalty.

An original packaging with an unexpected inner compartment and details that all together can conquer at first look, offers a very important support in this strategy that we’ve realized for Santoni, representing a perfect example.

Colors, layouts, consistent thickness of board, tags, matching ribbons and a refined paper wrap can guarantee a result perfectly in line with client’s directions.

Contact us to discover more about this project. https://www.pisacaneboxes.com/en/contatti